Greater Hartford Arts Council sponsoring marketing workshop for arts administrators June 3

Greater Hartford Arts Council
45 Pratt St., Hartford, (860) 525-8629
Building Your Lighthouse: Marketing Planning for Difficult Times
Wed., June 3, 9 a.m.—4 p.m., $25.

Press release

The Greater Hartford Arts Council and The Lincoln Financial Group are hosting a full-day workshop for only $25, focused on marketing planning in a tough economy. The workshop is designed for marketing coordinators and directors at regional arts organizations.

Building Your Lighthouse: Marketing Planning for Difficult Times

Wed., June 3, 9 a.m.—4 p.m.
Mark Twain House Museum, Hartford

Presented by: Susan Koblin Schear, Americans for the Arts, National Arts Marketing Project

• This seminar will provide the tools to craft an effective and efficient marketing plan. From the step-by-step planning process, to the use of market research techniques, to creating a powerful brand identity, participants will leave this seminar with a deeper understanding of how to connect the artists they represent with larger audiences that appreciate the art. The presenter will utilize interactive exercises, case studies from the arts world, and the National Arts Marketing Project's latest consumer research to illustrate the impact better marketing can have on artists and arts organizations.

• $25 to attend, lunch provided.
• Click here to register:.

This workshop was developed for the Arts & Business Council of Americans for the Arts' National Arts Marketing Project under the sponsorship of American Express.